Google Earth
Helping millions discover the world through immersive storytelling.
Problem
Google Earth Voyager needed engaging stories that inspired people to explore the platform while maintaining editorial quality and consistency across a global contributor network.
Solution
Led the UK editorial programme for Google Earth Voyager, using audience insight, editorial strategy and multimedia storytelling to create experiences that encouraged exploration. Managed 12–20 writers, built partnerships with organisations including NASA, PBS and Google Arts & Culture, and developed editorial processes to improve quality and consistency.
Impact
44 stories and quizzes published
140+ travel itineraries created
1.6 million views
1.2× longer dwell times than platform averages
Trained and onboarded contributors, including Googlers, and established editorial systems that supported the programme's growth.
