Rightcharge

Problem

Choosing an electric vehicle charger can be confusing. Customers needed clearer communication to help them understand their options and make confident buying decisions.

Solution

Developed customer-focused messaging and email content that simplified the buying journey, making complex information easier to understand while supporting commercial goals.

Impact

The clearer messaging translated into stronger engagement and commercial performance, with an email campaign achieving:

• 59% email open rate

• 15% click-through rate

• More than £15,000 in attributed revenue over 48 hours.